Today we are going to see, how Google Analytics can help you getting more visitors. Analytics provides you with comprehensive usage and traffic statistics and - best of all - it´s FREE.
Google Analytics is very easy to install, if you have a Google account already, it´s a matter of minutes. There are tons of other statistic tools out there and you can spend loads of money for them. Other free tools do require a small logo and/or a link being placed on your website.
With Analytics there are no such strings attached. Just place a small piece of code to every page and you are done. No logos, no links, no hazzles.
When you first login to Analytics, you might not discover the deep value of the provided information instantly, but there are some that can really help you to get more visitors to your blog.
Analysing Traffic Sources
As it is kind of In-House solution, Google Analytics is one of the best tools to analyse your traffic coming from search engines. Here is a screenshot of my google traffic for the past 4 weeks:
Look for the keywords Analytics provides. It will tell you which search phrases brought traffic to your blog, and for each keyword you can track it down to the time spend on your site or the bounce rate. So you can easily find out, which topic should be expanded because it´s already driving valuable traffic to you.
Examine the bounce rate of these keywords. The lower that value, the more visitors coming via this keyword have visited more pages on your site, what is - of course - good. Several keywords will show a very high - if not 100% bounce rate. This traffic is worthless for you - obviously those people looked for something different and walked away immediately.
Analysing this data shows you on which topic you should spend more energy, and which topics are not worth working on them.
Doing this on a regular basis will help you building more content which attracts visitors and how to stop wasting time on worthless things.
I´m going to add more advice on Google Analytics here soon, please consider bookmarking this post.
This article is part of my series:
The 25 best ways to increase traffic to your blog. Please read the other 24 articles and you will definitely increase your blog traffic.
Thank you for visiting my blog. There are new posts here every day. Staying updated is easy: Just subscribe to my RSS feed or subscribe to FREE eMail updates. Thanks for visiting!
Enjoyed this article?
Please subscribe to my RSS Feed!
Subscribe by Email
Get notified by email
on every new article!
The Latest From the Top Blogs About Blogging...
Locate URL of Audio and Video Files with URL... by Nirmal T V. Has Paid Posting Died? by Matthew Henrickson Info on Free Ares Downloads by Daniel Vukadinovic Google’s Knol - A Wikipedia Killer or a Blog... by Darren Rowse The Secret to Captivating Content? More Cowbell! by Brian Clark Scour Pays You for Searching the Web: Could It... by Daniel Scocco Make Money Blogging Using Conversion Blogging by Caroline Middlebrook Investing In Social Media Is A Long Term Strategy by Matt Jones The Top 10 E-commerce Blogging Tips to Skyrocket... by Michael Martine Traffic Generating Tips I’ve Learned from... by Kevin Muldoon
Subscribe to RSS-Feed
Subscribe via E-Mail
November 14th, 2007 at 4:12 pm
Analytics is much easier to use now. Keywords used to be very difficult to use before.
I was thinking of doing a post on Analytics myself. Nice job.
November 14th, 2007 at 4:39 pm
Thanks James, glad you like it.
November 14th, 2007 at 11:00 pm
Yes,
Analytics is great. It provides good detailed information but can be a bit complicated to use for new users.
It took me while to get the hang of it and still now I’m learning new stuff.
November 25th, 2007 at 11:29 pm
I have observed many of the keywords through which traffic come to my blog, show the average time for which the visitor remain on my blog to be 0.00 seconds. This puzzeles me. What does it mean ?
November 26th, 2007 at 1:10 am
If the time is 0.00 seconds, it shows, that the visitor has only visited one single page of your site. As Google Analytics therfore cannot measure the time between two visited pages, it show 0.00 for this.
May 22nd, 2008 at 3:12 am
I found the tools to hard for me to understand.